The Opportunity

Delta was the Official Airline of Team USA heading into the Milano Cortina 2026 Winter Olympics — a massive platform, but one that needed to live beyond traditional sponsorship. The challenge was to create content that felt earned, not just bought. Something that would connect audiences to the athletes in a real way, reflect Delta's brand values, and cut through the noise of a crowded Olympic media moment.

THE Idea

We created Boarding Time — a branded interview series that used the arc of air travel itself as a storytelling device. Check-in. Gate. Final boarding. Each beat of the journey became a structural moment in the conversation, giving the series a distinct format that felt native to Delta while creating genuine intimacy with the athlete. The first episode featured Lindsey Vonn, offering an unfiltered look at what could be her final competitive run at her favorite course in Cortina d'Ampezzo.

THE Execution

As Creative Director, I led the series from concept through delivery — developing the format, shaping the editorial voice, set design, and ensuring every episode felt like premium content, not a sponsored spot. I collaborated closely with the production team and host Serena Kerrigan to strike the right balance between brand storytelling and authentic athlete access. The series launched across Delta's social platforms and was distributed through Delta Studio on over 165,000 seatback screens, reaching millions of customers in-flight throughout the Games.